SignalStack

Company Overview

Product Type: AI-powered B2B lead generation

Target Audience: SDRs, small sales teams, and startups building outbound outreach from scratch

Value Prop: Find qualified B2B leads 10X faster with AI-driven targeting, 180M+ verified contacts, and buyer intent signals — at a fraction of competitor pricing

Aha Moment: Seeing correct, verified emails for contacts at companies they want to target

Pricing: Free tier (50 credits/mo), Basic $19/mo per user (1K credits), Business $89/mo per user (10K credits). No credit card required for signup.

Key Features: AI ICP targeting & search, Contact database & email reveal, Buyer intent signals, Technographics profiling, Funding insights, CRM integrations (Pipedrive, HubSpot, Lemlist)

Message Inventory

ID	Stage	Name	Trigger	Wait	Channel
TX-01	Transactional	Verify Your Email	user.signed_up	P0D	email
TX-02	Transactional	Password Reset	user.password_reset_requested	P0D	email
TX-03	Transactional	Payment Receipt	subscription.payment_processed	P0D	email
TX-04	Transactional	Plan Change Confirmation	subscription.changed	P0D	email
TX-05	Transactional	Account Deletion Confirmation	user.deletion_requested	P0D	email
AQ-01	Acquisition	SignalStack is not for everyone	user.email_verified	PT5M	email
AQ-02	Acquisition	SignalStack is not for everyone	user.email_verified	PT5M	in-app
AQ-03	Acquisition	Your first leads are 3 steps away (1/6)	user.email_verified	P1D	email
AC-01	Activation	Find your perfect leads with AI search (2/6)	user.email_verified	P2D	email
AC-02	Activation	Find your perfect leads with AI search (2/6)	user.email_verified	P2D	in-app
AC-03	Activation	See the emails behind the companies (3/6)	user.email_verified	P3D	email
AC-04	Activation	See the emails behind the companies (3/6)	user.email_verified	P3D	in-app
AC-05	Activation	Know who's ready to buy right now (4/6)	user.email_verified	P5D	email
AC-06	Activation	Spy on their tech stack (5/6)	user.email_verified	P7D	email
AC-07	Activation	Spy on their tech stack (5/6)	user.email_verified	P7D	in-app
AC-08	Activation	Find companies with fresh funding (5.5/6)	user.email_verified	P10D	email
AC-09	Activation	Push leads straight to your CRM (6/6)	user.email_verified	P14D	email
AC-10	Activation	Push leads straight to your CRM (6/6)	user.email_verified	P14D	in-app
RV-01	Revenue	Your credits are running low	credits.running_low	P0D	email
RV-02	Revenue	Your credits are running low	credits.running_low	P0D	in-app
RV-03	Revenue	You've used all your credits	credits.exhausted	P0D	email
RV-04	Revenue	You've used all your credits	credits.exhausted	P0D	in-app
RV-05	Revenue	Your trial ends in {{days_left}} days	trial.ending_soon	P0D	email
RV-06	Revenue	Your trial ends in {{days_left}} days	trial.ending_soon	P0D	in-app
RV-07	Revenue	Your trial expired — here's what you keep	trial.expired	P0D	email
RT-01	Retention	Your week in SignalStack	scheduled	P0D	email
RT-02	Retention	Your leads are waiting	user.inactive_3_days	P0D	email
RT-03	Retention	Your leads are waiting	user.inactive_3_days	P0D	in-app
RT-04	Retention	While you were away, {{prospect_count}} new companies matched your ICP	user.inactive_7_days	P0D	email
RT-05	Retention	Should I close your account?	user.inactive_14_days	P0D	email
RF-01	Referral	Your team is missing out	milestone.first_success	P1D	email
RF-02	Referral	Your team is missing out	milestone.first_success	P1D	in-app
RF-03	Referral	Know someone who'd love SignalStack?	user.active_30_days	P0D	email

Priority	Stage	Scope
1	Transactional	5 messages
2	Acquisition	3 messages
3	Activation	10 messages
4	Revenue	7 messages
5	Retention	5 messages
6	Referral	3 messages

Recommendations

Use Guided Training pattern for activation — walk users through first search → reveal → export workflow step by step
Suppress feature emails when feature already used (don't nag about what they've discovered)
Add credit-based revenue triggers (credits.running_low, credits.exhausted) alongside trial-based ones — this is a usage-gated product
In-app nudges for activation features at point of use (e.g., prompt buyer intent when viewing a company)
Re-engagement sequence at 3/7/14 days — SDRs who stop prospecting for a week are likely evaluating competitors
Welcome email from Vlad: bold, direct, make it clear SignalStack isn't for everyone (matches the voice samples)

Company Overview

AARRR Strategy Summary

Message Inventory

Tag Summary

Recommended Implementation Order

Recommendations